Jakarta, 14 November 2024 – The 12th annual BUMN Branding & Marketing Award 2024 concluded with an inspiring theme, "Empowering Brands, Building Nations: Optimizing BUMN’s Potential Through Exceptional Talents & Advanced Technological Support," held at the prestigious Sumba Ballroom, Hotel Borobudur. This year’s event gathered top leaders, innovators, and branding experts from across Indonesia's State-Owned Enterprises (BUMN) to highlight outstanding achievements in brand development and explore strategies to drive Indonesia’s growth through talent and technological advancement.
The BUMN Branding & Marketing Award 2024 served as a testament to the exceptional growth and potential of Indonesia’s BUMN sector. By fostering talent and embracing technology, Indonesia’s state-owned enterprises are not only enhancing their brands but are also making significant strides in building a stronger nation. This year’s awards showcased that by empowering brands and focusing on talent and innovation, BUMN companies are well-equipped to lead Indonesia into a prosperous future.
Organized by BUMN Track and supported by the Ministry of State-Owned Enterprises, the event celebrated the continuous contributions of BUMN companies in positioning Indonesia as a global player in key industries. With the vision of BUMN companies driving the nation’s progress, the 2024 theme emphasized leveraging advanced technology and exceptional local talent as key differentiators in a competitive global landscape.
Securing a total of 4 (four) award categories, this year Telin successfully received the Platinum Award for the Global Branding and Marketing Strategy Category for its global brand development and marketing strategy, which includes Telin's active efforts and successes in building awareness and brand reputation in the global market. Telin also received the Platinum Award for the Impact on Indonesia Category, recognizing its positive impact on the environment and social aspects that contribute to sustainable development in Indonesia on a global scale, as well as The Best Global Branding & Marketing Category for State-Owned Enterprise Subsidiaries. The fourth category received was Best CMO in Corporate Marketing Performance, which is assessed based on the success in building and marketing the brand in accordance with the established brand strategy and business objectives. The fourth categories, received for Best CMO on Corporate Marketing Performance.
“These accolades are a result of the hard work from Teliners and our stakeholders. We thank you for your unwavering trust. Let’s keep the inspiration alive as we aim to set a new standards of excellence for our customers” remarked Kharisma Telin CCO.
Being one of the panelist for the event, he delivered an insightful presentation on the impact of digital transformation in brand development for SOE companies. The presentation underscored the importance of innovation and adaptability for BUMN’s sustained relevance and growth. Keep the spirit high!